AI control plane · AI-first CRM

One customer story. Connected from first conversation to renewal.

Orchestri is the AI control plane for customer and revenue work—and an AI-first CRM for growing companies.

Use it as your CRM, connect Salesforce or HubSpot, or create a shared operating view across supported systems.

  • Less CRM cleanup
  • Faster answers with sources
  • Important actions stay under your control

Product example · Sample data

Northstar Manufacturing

$84,000 expansion

Customer request

Sarah requested revised pricing before Friday.

Open risk

The proposal still contains the previous price.

Recommended action

Prepare revised pricing

4 supporting evidence items. A person can inspect the latest meeting, account activity, opportunity record, and agreement status before anything is sent or changed.

Open the interactive example →

One operating layer

One operating layer. Three ways to begin.

Use Orchestri as your CRM, connect it to the CRM you already have, or establish a shared view across business units and acquired companies. Start with the visibility you need now and expand the connected operating model as your business evolves.

Orchestri connects customer, revenue, agreement, and delivery context across supported systems—then prepares evidence-backed recommendations and actions under human control.

A first view in a guided session

Configure the operating questions, measures, and first leadership view in an initial guided session.

Adoption without forced migration

Begin with supported systems and workflows without making system replacement the first step.

AI grounded in business context

Prepare answers, risks, and next steps using connected customer and revenue information—with sources and approval built in.

Native CRM · Available now

Use Orchestri as your CRM.

Start with a complete customer and revenue operating foundation without assembling a large stack of separate tools.

See Orchestri as your CRM
  • Configure the language and pipeline around your business
  • Carry customer and deal context into the next step
  • Expand from one valuable workflow over time

Interactive product preview

From customer understanding to an agreement ready for review.

The customer, deal, conversation, and contract terms are already there, so the team can prepare the next step without starting over.

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Native CRMOrchestri CRM
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Orchestri

Account workspace

Interactive product preview · Sample data
  • Information carries forward
  • Recommendations show their sources
  • A person approves before sending
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This preview uses sample data and is not connected to authentication, your microphone, customer systems, or live contract services.

Less busywork. Faster answers. Clearer follow-through.

Why another CRM?

Most CRMs store the past.Orchestri connects what happens next.

AI threaded through your business—not attached to your CRM.

Compare across

Conventional CRM· AI added later

Built to store records. AI was added later as another layer.

Orchestri

Built with AI across the business layer—connecting the work, not sitting on top of it.

Why this matters

AI can reason across the work—not just react to the record currently open.

One connected workflow

One connected view of customer and revenue work.

Customer context usually gets scattered across CRM records, meetings, notes, proposals, agreements, and delivery updates. Orchestri keeps that work connected so each person can understand what happened, what matters now, and what should happen next.

Meet Maestro, your AI guide inside Orchestri. Maestro uses permitted customer and business context to answer questions, surface risks, explain its sources, and prepare next steps for your review.

  1. 01

    Understand the customer.

    Prepare for a meeting with the current relationship, deal, agreement, and recent conversation in view.

  2. 02

    Know what needs attention.

    See which deal, commitment, or risk needs attention before the forecast call.

  3. 03

    Prepare the next step.

    Turn a field recap into structured follow-up or carry approved contract terms into an agreement.

  4. 04

    Review and execute with control.

    Preview what Orchestri proposes before anything is sent or changed.

Operating visibility diagnostic

Find the gaps to inspect first.

Use your own operating inputs to outline a first review. This is a directional diagnostic—not an ROI forecast or a promised Orchestri outcome.

Suggested first operating-view priorities

12

opportunities potentially lack a confirmed owner

19

opportunities potentially lack a documented next step

4

agreements or commitments need connection

6 hrs

of weekly review preparation is distributed today

Start by naming ownership and next-step gaps, connecting the highest-impact agreements, and deciding which of the 5 systems must support the first leadership view.

Calculations use only the values entered here. They do not estimate savings, implementation time, or financial return.

Plan a visibility session

Start with visibility

Establish the first operating questions and leadership view in a guided session. Expand the connected data foundation in phases.

Orchestri connects customer, revenue, agreement, and delivery context across supported systems—then prepares evidence-backed recommendations and actions under human control.

The operating model and first view can be configured quickly. Supported connections may be activated quickly where prerequisites are met. Additional systems, normalization, historical migration, and governance may require phased implementation.

In an initial guided session, Orchestri can configure the operating questions, leadership measures, workflow structure, and first visibility layer. Integration timing depends on source systems, data quality, permissions, and governance requirements.

  1. 01

    Define the operating view

    Identify the leadership questions, measures, risks, and decisions the business needs to review consistently.

  2. 02

    Connect the first sources

    Use currently supported integrations and configured inputs to establish the initial customer and revenue view.

  3. 03

    Create an operating cadence

    Turn connected information into a repeatable review of performance, risks, ownership, and next steps.

  4. 04

    Expand in phases

    Add systems, workflows, business units, and governance controls according to business value and technical complexity.

Product artifact · Demonstration data

First-week leadership brief

A reviewable operating artifact—not a generic dashboard. Open any item to inspect its evidence, reason, affected work, recommendation, approval boundary, and data freshness.

4

material opportunities changed

Affected work
Northstar, Atlas, Meridian, and Summit opportunities
Evidence
Opportunity records and recent account activity
Why surfaced
Stage, amount, timing, or next-step context changed since the prior review.
Recommended response
Review the changed assumptions and confirm the accountable owner.
Approval
Required before any supported follow-through
Freshness / missing context
Demo data · refreshed Monday 8:42 AM
2

commitments lack a named owner

Affected work
Northstar pricing revision and Atlas implementation handoff
Evidence
Latest meeting notes and account activity
Why surfaced
A commitment is recorded, but no accountable owner is present in the sample context.
Recommended response
Assign an owner and confirm the next checkpoint.
Approval
Required
Freshness / missing context
Demo data · one meeting note is 3 days old
1

agreement is blocking delivery

Affected work
Meridian services agreement
Evidence
Agreement status and delivery readiness record
Why surfaced
Delivery is marked ready while the sample agreement remains incomplete.
Recommended response
Review the agreement blocker before confirming the delivery date.
Approval
Required
Freshness / missing context
Demo data · agreement status checked Monday 8:39 AM
$184K

moved outside the expected period

Affected work
Atlas expansion opportunity
Evidence
Opportunity record and expected-period history
Why surfaced
The expected close period moved beyond the current leadership window.
Recommended response
Confirm the revised period and update the operating view.
Approval
Required for any supported record change
Freshness / missing context
Demo data · opportunity refreshed Monday 8:41 AM
3

recommended responses ready for review

Affected work
Pricing follow-up, owner assignment, and agreement escalation
Evidence
Latest meeting, account activity, opportunity record, and agreement status
Why surfaced
Each response is tied to a surfaced gap in the sample operating view.
Recommended response
Preview each response, approve the appropriate work, and retain an audit trail.
Approval
Required; not every recommendation is executable
Freshness / missing context
Demo data · source context varies by item
82%

source coverage across priority records

Affected work
Priority customer and revenue records in this demonstration
Evidence
Configured-source coverage check
Why surfaced
82% of the sample priority records contain the required fields from an agreed source.
Recommended response
Inspect the uncovered records before relying on the brief for a complete view.
Approval
Not applicable
Freshness / missing context
Demo definition · not a customer benchmark
  1. 1.Recommend
  2. 2.Preview
  3. 3.Approve
  4. 4.Execute
  5. 5.Audit

All values are illustrative. “82% source coverage” means 82% of the sample priority records contain the required fields from an agreed source; it is not a benchmark or promised outcome. Execution is available only for supported actions and remains subject to permissions and approval.

Available and supported

Start with what creates value now.

Native Orchestri workspace

Available now

Manage customer relationships, deals, agreements, forecasting, and follow-up directly in Orchestri.

Salesforce and HubSpot Overlay

Available through guided configuration

Connect supported accounts, contacts, and opportunities or deals as read-only source records. Source CRM writeback is not available.

Google Calendar

Available through guided configuration

Prepare for upcoming customer meetings with read-only access. Orchestri cannot create, modify, or delete calendar events.

Agreements and signatures

Available now

Keep agreement state and signature workflows connected to the customer record.

Trust and control

AI prepares the work. Your team decides what happens.

  • See where every answer came from
  • Respects each person’s access
  • Your team approves important actions
  • Approved actions remain auditable
Read the full Trust & Security approach

Your first workflow

See how Orchestri can fit the way your business works.

Bring your current systems and customer workflow. We will map a focused starting point, the supported connections, and any work that needs separate implementation scope.

Book a walkthrough
The AI Control Plane for Customer and Revenue Work