Commercial Intelligence

Compare what is changing across companies and systems.

Bring agreed information from multiple companies or systems into one leadership view. See what changed, where it came from, and what needs a decision.

Start with two or three companies and the leadership questions that matter most.

Platform from $2,000/month + $750 per connected company. Validation and implementation scoped separately.

O

Commercial Intelligence

Operating review

Salesforce NASalesforce EMEAHubSpot Growth

Q3 2026 vs Q2 2026·Entire company·3 sources

98% mappedSample data

Grounded leadership brief

Pipeline grew—but 52 opportunities need momentum restored.

Open pipeline increased from 15 to 88, while activity fell below the healthy threshold across 52 opportunities.

Ready for leadership review
Observed change
Open pipeline: 15 → 88
Supported consequence
52 deals below the activity threshold
Recommended move
Restore momentum with named owners

Customer journey pressure

Where is commercial momentum breaking down?

Select a journey point to inspect the evidence and next move.

01

Relationship

Customer sentiment is declining

8 need review

02Priority

Opportunity

Open deals need activity

52 at risk

03

Proposal

Open proposals need follow-up

10 need review

04

Agreement

Agreement readiness needs attention

6 blocked

05

Delivery

Capacity pressure touches planned starts

5 affected

06

Expansion

Renewal motion lacks a recorded risk

29 tracked

Business movement

Commercial movement reconciles to the current position.

Q2 2026

90

Removed

−90

Closed won

+8

Closed lost

+8

Open

+67

Q3 2026

83

✓ Starting position plus net movement equals the ending position.

Ranked interventions

What leadership should do now

  1. 1

    Restore momentum across 52 opportunities

    52 deals matched the activity signal

  2. 2

    Reconnect with 132 affected relationships

    Commitments are overdue across 3 sources

  3. 3

    Review 6 agreements before planned starts

    Agreement and delivery dates do not align

Illustrative product view using sample data. Source coverage, measures, and actions are configured for the agreed scope.

Starting engagement

Prove the first leadership view before expanding.

Agree what leaders need to see, which supported sources can answer it, and what requires additional integration work.

Companies and environments in scope

Leadership questions

Measures and definitions to compare

Source coverage and freshness

Initial Operating Rhythm or leadership brief

Drill-down and permissions expectations

Current product capability versus scoped integration

What becomes visible

Review the same questions across every company.

Availability depends on the systems, records, permissions, and data connected for the agreed operating view.

Performance by agreed scope

Risks and bottlenecks

Trends and material changes over time

Decisions, owners, and next steps

Accounts, relationships, and deals

Commitments, agreements, and delivery

Source coverage and data freshness

Drill-down evidence behind each rollup

Start with visibility

Start with one useful view. Add more when it works.

Guided configuration establishes the first view. Add systems, companies, and controls as the value and technical scope become clear.

  1. 01

    Define the operating view

    Identify the leadership questions, measures, risks, and decisions the business needs to review consistently.

  2. 02

    Connect the first sources

    Use currently supported integrations and configured inputs to establish the initial customer and revenue view.

  3. 03

    Create an operating cadence

    Turn connected information into a repeatable review of performance, risks, ownership, and next steps.

  4. 04

    Expand in phases

    Add systems, workflows, business units, and governance controls according to business value and technical complexity.

Product artifact · Demonstration data

First-week leadership brief

A reviewable operating artifact—not a generic dashboard. Open any item to inspect its evidence, reason, affected work, recommendation, approval boundary, and data freshness.

4

material opportunities changed

Affected work
Northstar, Atlas, Meridian, and Summit opportunities
Evidence
Opportunity records and recent account activity
Why surfaced
Stage, amount, timing, or next-step context changed since the prior review.
Recommended response
Review the changed assumptions and confirm the accountable owner.
Approval
Required before any supported follow-through
Freshness / missing context
Demo data · refreshed Monday 8:42 AM
2

commitments lack a named owner

Affected work
Northstar pricing revision and Atlas implementation handoff
Evidence
Latest meeting notes and account activity
Why surfaced
A commitment is recorded, but no accountable owner is present in the sample context.
Recommended response
Assign an owner and confirm the next checkpoint.
Approval
Required
Freshness / missing context
Demo data · one meeting note is 3 days old
1

agreement is blocking delivery

Affected work
Meridian services agreement
Evidence
Agreement status and delivery readiness record
Why surfaced
Delivery is marked ready while the sample agreement remains incomplete.
Recommended response
Review the agreement blocker before confirming the delivery date.
Approval
Required
Freshness / missing context
Demo data · agreement status checked Monday 8:39 AM
$184K

moved outside the expected period

Affected work
Atlas expansion opportunity
Evidence
Opportunity record and expected-period history
Why surfaced
The expected close period moved beyond the current leadership window.
Recommended response
Confirm the revised period and update the operating view.
Approval
Required for any supported record change
Freshness / missing context
Demo data · opportunity refreshed Monday 8:41 AM
3

recommended responses ready for review

Affected work
Pricing follow-up, owner assignment, and agreement escalation
Evidence
Latest meeting, account activity, opportunity record, and agreement status
Why surfaced
Each response is tied to a surfaced gap in the sample operating view.
Recommended response
Preview each response, approve the appropriate work, and retain an audit trail.
Approval
Required; not every recommendation is executable
Freshness / missing context
Demo data · source context varies by item
82%

source coverage across priority records

Affected work
Priority customer and revenue records in this demonstration
Evidence
Configured-source coverage check
Why surfaced
82% of the sample priority records contain the required fields from an agreed source.
Recommended response
Inspect the uncovered records before relying on the brief for a complete view.
Approval
Not applicable
Freshness / missing context
Demo definition · not a customer benchmark
  1. 1.Recommend
  2. 2.Preview
  3. 3.Approve
  4. 4.Execute
  5. 5.Audit

All values are illustrative. “82% source coverage” means 82% of the sample priority records contain the required fields from an agreed source; it is not a benchmark or promised outcome. Execution is available only for supported actions and remains subject to permissions and approval.

Commercial visibility diagnostic

Define the first useful leadership view.

Identify the first operating questions leadership should answer across systems, teams, or business units—before attempting complete consolidation.

Editable example assumptions are provided as a starting point, not as industry benchmarks.

Your editable count across the selected environment.

The percentage with accountable ownership recorded.

%

The percentage with a current next action recorded.

%

Items leadership follows outside the primary CRM workflow.

The environments consulted to assemble the operating view.

Groups that may use different definitions, stages, or ownership rules.

Team hours spent assembling the review before the meeting.

hrs

Estimated cross-environment gaps

72

opportunities may lack a confirmed owner

108

opportunities may lack a documented next step

12

agreements or commitments may need connection

10 hrs

of weekly review preparation is distributed today

Suggested starting point

  1. 1. Align ownership and stage definitions

    3 business units or operating groups may require shared definitions and governance decisions.

  2. 2. Select the first priority sources

    Leadership currently checks 4 systems to assemble the operating view.

  3. 3. Align accountable ownership

    72 active opportunities may lack a confirmed owner based on your inputs.

  4. 4. Inspect next-step coverage

    108 active opportunities may lack a documented next step.

These priorities are deterministic suggestions based on the fields above. They are not conclusions from a live CRM inspection.

How this diagnostic works

Missing-owner and missing-next-step estimates multiply the active-opportunity count by the uncovered percentage. Weekly review effort is shown as entered and annualized across 52 weeks only for methodology context—not as projected savings.

Calculations use only the values entered here. They do not estimate savings, implementation time, or financial return.

Orchestri does not promise to consolidate an acquired company in hours. It helps leadership establish the operating model and first useful view without waiting for complete consolidation.

Plan a visibility session

Capability boundaries

Know what works now and what needs extra scope.

See which parts are available in the product and which require additional planning.

Available now

Orchestri operating foundation

Customer and account views, deal and forecast context, agreements, follow-up, reporting, Operating Rhythm, and source-aware Maestro guidance within supported product workflows.

Available through guided configuration

Operating model and first leadership view

Configure priority questions, measures, workflow structure, ownership, and the first review cadence in an initial guided session.

Requires scoped integration

Additional systems and business units

Multi-system environments require agreed sources, permissions, mappings, data quality, refresh behavior, and governance planning.

Strategic direction

Unreleased connector and portfolio coverage

Connector breadth, standardized cross-company comparison, and broader portfolio rollups are not presented as current capability until product and permission support is confirmed.

Portfolio and acquisitions

See the business clearly before deciding what to consolidate.

For acquired-company and first-100-days environments, begin with operating questions, shared measures, ownership, and a repeatable leadership cadence.